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The artists/writers 2121 Books focuses on are those within the Los Angeles DIY community. They're not of cookie cutter design; they aren't traditional; they aren't found on the bestseller shelves because most have been ignored or told their art has no money or stamina. 

The decision to launch 2121 Books was made after I received an upteenth rejection with a note "your writing is good, but there isn't a market for this."